A $1,018 modified Nike Air Max 97s trainers with sole containing real drop of human blood and with an inverted cross, a pentagram and the words “Luke 10:18” which was made by Brooklyn art MSCHF has now become an object of controversy as Nike has sued the organization.
Nike who is furious over trademark infringement and potential backlash from religious body has now sued the organization for claims.
The black and red shoes were “dropped” by MSCHF on Monday, coinciding with the launch of Lil Nas X’s latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.
In the music video, the rapper is seen sliding down a stripper pole from heaven to hell, wearing a pair of the trainers.
The imagery and the shoes reference the Bible verse Luke 10:18 – “So He told them, ‘I saw Satan fall like lightning from heaven’.”
Each shoe features a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the art collective.
The sports shoe giant says in a filing with the US District Court for the Eastern District of New York that it does not approve or authorise the customised Satan Shoes.
Nike is asking the court to stop MSCHF from selling the shoes and prevent them from using its famous Swoosh design mark.
“MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” the sports shoe giant says in the lawsuit.
“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product.”
The lawsuit cites a tweet by popular shoe influencer @Saint from last Friday, which teased the upcoming release of the shoes and drummed up publicity over the weekend on social media and in the media in the US.